Brand Differentiation

At 6th Sense, sometimes our client briefs start as a blank sheet of paper, sometimes as a desire for renewal, or a need to achieve a cycle of continuous improvement; evidenced by our long-term client relationships.

There are 3 main building blocks towards ‘Brand Differentiation’:

1) Our assignments range from end-to-end projects to more discreet projects. One quality always distinguishes our work: our commitment to achieving a Client's added-value objectives.

2) Identifying and shaping the role of the brand in achieving pre-determined business objectives … and then creating that ‘brand differential’.

3) Implementing a single-minded marketing strategy - with media aimed at appropriate audiences, to make every impression count.


Distinctive brands have tended to be based around strong visual ideas, but we believe that brand ideas should now also become compelling 'experiences' - effective across all media.

When we are involved in change situations, it is vital to align brands with the business so that it is possible to reward changes in behaviour and deliver a total brand experience.

For more information please contact Mike Tomlin on 07813 198110 begin_of_the_skype_highlighting FREE 07813 198110end_of_the_skype_highlighting